Develop your pitch. Sharpen your growth story. Connect with international opportunities.
Does your company have ambitions to grow internationally? Are you looking to strengthen your pitch, refine your value proposition, and prepare to engage investors, buyers, and partners in global markets?
Pitching for Global Markets is an international coaching programme designed for companies in the creative industries. The programme helps participants strengthen their pitching and presentation skills while developing a compelling growth story for international audiences.
Through hands-on coaching and expert guidance, participants will learn how to communicate their business effectively, articulate their commercial potential, and deliver a distinctive and impactful pitch. The programme aims to help companies identify their strengths, sharpen their messaging, and build the capabilities needed for international growth.
The programme is particularly suited for creative businesses that have:
During the programme, participants will:
Who is the programme for?
The programme is intended for creative businesses and growth-oriented organisations seeking to expand their activities internationally. Applications are welcome from companies operating in fields such as:
Application Process
The programme is open to companies that demonstrate strong international growth potential and a clear commitment to developing their business and pitching capabilities.
Application period ends in 25.10.2026
The programme will be delivered in English and take place during weeks 44-47 of 2026.
De minimis aid
The value of the coaching programme provided to participating companies will be handled in accordance with the EU de minimis aid regulation (Commission Regulation (EU) 2023/2831).
Selected companies may be required to provide information on any de minimis aid they have received during the current and previous two fiscal years.
The coaching programme is delivered by EIT Culture & Creativity, Europe’s innovation community for the Cultural and Creative Sectors and Industries (CCSI). Its mission is to strengthen the sustainable growth, competitiveness, and resilience of Europe’s cultural and creative sectors through entrepreneurship, innovation, education, and collaboration.
EIT Culture & Creativity supports creative businesses through funding opportunities, business development programmes, ecosystem-building activities, and access to international networks and expertise.
Operating across seven European countries, EIT Culture & Creativity brings together leading organisations, experts, and innovators from across the continent. EIT Culture & Creativity North, based in Helsinki’s Kaapelitehdas (Cable Factory), serves the Nordic and Baltic countries as well as Northern Germany and Northern Poland.
Digital Creative Industries and Beyond
The coaching programme is part of the European Union co-funded Digital Creative Industries and Beyond project.
The project strengthens skills, sustainability, and ecosystems within the digital creative industries while supporting the creation of new business opportunities, innovation, and cross-sector collaboration. The project is implemented by the City of Helsinki, Metropolia University of Applied Sciences, and Aalto University.
Running from 1 November 2023 to 30 November 2026, the project has a total budget of €1,026,630, of which €615,969 is funded through the European Regional Development Fund (ERDF).